THREE BUILDING SIGNS - APPROVED WITH CONDITIONS
GREATER TOTAL SIGN AREA - WITHDRAWN
Howard Hanna is a large, 400+ office residential real estate brokerage. Their brand is created through their yard signs and building signs. This location on Empire Boulevard was chosen based on the potential visibility of the signs. To reach the consumer, they feel it is necessary to maximize the signage on the building, and thus are requesting a sign on each of the 3 sides. There is no "frontage" to this building (Verizon has it) therefore it is necessary to use the remaining sides to catch the consumer's eye.
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